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POV: New Google Ad Placements on Search – Bottom Ads

In an effort to align ads to user flow, Google announced in some cases, ads that have previously shown on the right side of the Google search results page may start appearing at the bottom of the...

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POV: New YouTube Original Channels

In an effort to increase viewership, YouTube will launch hundreds of channels of original video in order to broaden the range of entertainment available. What will change? Similar to television in...

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POV: The Other TLD’s and .COM’s Future

Every website is digitally organized by a Domain Name System (DNS) that is used to best associate a company with a particular identifier that is contained in the actual web address. The highest...

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POV: Google+ Brand and Business Pages

In a move to blur the lines between social media and search, Google has rolled out two updates: Google+ pages for brands and businesses, and the integration of these pages onto the search engine...

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POV: Google Unifies Privacy Policy

Google’s updated privacy policy and terms of service will take effect on March 1, 2012.  The new policy, designed to cover an array of Google’s products and features, will simplify the user experience...

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POV: Google ‘Symptoms Onebox’

Google has recently launched a ‘symptoms onebox’ that appears when one searches for a symptom or a set of symptoms (e.g., headache pain).  It is a list of potential related conditions that assist in...

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POV: Combating Facebook Fatigue

In their recently released initial public offering, Facebook mentions that advertisers may view some of their social ads as unproven. Although advertising spend has significantly grown on Facebook, the...

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POV: Twitter Rolls Out Self-Service Ad Campaigns

Twitter recently announced that it will be introducing a self-serve ad platform targeting smaller businesses with tighter budgets. Previously, Twitter was enforcing a hard line of $25k minimum to run...

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POV: Move over Lin-sanity, it’s time for Pin-sanity!

Pin-What? What is Pinterest?  Pinterest is a ‘Virtual Pinboard’ website where users can share photos/videos (pins) of ‘things’ they find interesting.  Individual boards can be created based on a...

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POV: New Matching Behavior for Exact & Phrase Match Keywords

Google has announced it will launch a new matching behavior for exact and phrase match keywords that will match close variants, including misspellings, singular/plural forms, stemmings, accents and...

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