POV: New Google Ad Placements on Search – Bottom Ads
In an effort to align ads to user flow, Google announced in some cases, ads that have previously shown on the right side of the Google search results page may start appearing at the bottom of the...
View ArticlePOV: New YouTube Original Channels
In an effort to increase viewership, YouTube will launch hundreds of channels of original video in order to broaden the range of entertainment available. What will change? Similar to television in...
View ArticlePOV: The Other TLD’s and .COM’s Future
Every website is digitally organized by a Domain Name System (DNS) that is used to best associate a company with a particular identifier that is contained in the actual web address. The highest...
View ArticlePOV: Google+ Brand and Business Pages
In a move to blur the lines between social media and search, Google has rolled out two updates: Google+ pages for brands and businesses, and the integration of these pages onto the search engine...
View ArticlePOV: Google Unifies Privacy Policy
Google’s updated privacy policy and terms of service will take effect on March 1, 2012. The new policy, designed to cover an array of Google’s products and features, will simplify the user experience...
View ArticlePOV: Google ‘Symptoms Onebox’
Google has recently launched a ‘symptoms onebox’ that appears when one searches for a symptom or a set of symptoms (e.g., headache pain). It is a list of potential related conditions that assist in...
View ArticlePOV: Combating Facebook Fatigue
In their recently released initial public offering, Facebook mentions that advertisers may view some of their social ads as unproven. Although advertising spend has significantly grown on Facebook, the...
View ArticlePOV: Twitter Rolls Out Self-Service Ad Campaigns
Twitter recently announced that it will be introducing a self-serve ad platform targeting smaller businesses with tighter budgets. Previously, Twitter was enforcing a hard line of $25k minimum to run...
View ArticlePOV: Move over Lin-sanity, it’s time for Pin-sanity!
Pin-What? What is Pinterest? Pinterest is a ‘Virtual Pinboard’ website where users can share photos/videos (pins) of ‘things’ they find interesting. Individual boards can be created based on a...
View ArticlePOV: New Matching Behavior for Exact & Phrase Match Keywords
Google has announced it will launch a new matching behavior for exact and phrase match keywords that will match close variants, including misspellings, singular/plural forms, stemmings, accents and...
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